I came across this article today regarding TWITTER - are you following yet? USER ID: LeapPharma
DON'T BE FOOLED BY IT'S SIMPLICITY Let's start by addressing the "Why would I want to know what people are doing every minute?" question. The answer is you don't have to. Twitter is a stream of information that you choose to dip your toes into when you feel like it. Pick and choose what you want to respond to and when.Tim Andren, The Small Business Marketing Guide - Tim Andren, May 2009
You should read the whole article.
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